2 comments on “Make Innovation as Stunning as Possible – The Importance of Packaging

  1. Hi Dennis,

    Great examples, I have experienced first hand the excitement of opening an Apple phone or an ipad and have preserved the box and packaging with great care as if though it was something precious.
    Similarly the shirt packaging from Charles Tyrwhitt was impressive, and product was impressive too. One thing to watch out is to match the sophistication of the package with the quality of the product otherwise it leads a bad taste that you only paid for fancy packaging and nothing more. There is no quicker way of loosing the trust of your consumer.
    I am thinking of the fancy packaged Teas’s from China, the packaging was excellent, though I did not care much for the taste (perhaps it is acquired taste).

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